KVIE is far more than television. In fact, we don't think of ourselves as being in the business of television. Our business, rather, is really about ideas, learning, arts and culture, and citizenship. Television is simply the means by which we deliver these resources to our community.

As a public service, we profit by improving the community in which we depend for support. We succeed to the extent that our children learn, our viewers become engaged in matters that concern them, and those within our communities join together in a common cause.